Wednesday, March 27, 2013

Panera: Pay What you Want for Specific Item

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A St. Louis-area Panera Bread is serving turkey chili in a bread bowl for…whatever the customer wants to pay.

This particular item is made from all-natural, antibiotic-free turkey combined with vegetables and beans in a bread bowl.

The turkey chili in a bowl is part of a trial run that will be hitting all 48 Panera Breads in the St. Louis-area.

Panera calls the trial “Meal of Shared Responsibility” and has the idea in mind that customers who can afford the $5.89 for the bowl will pay for it.

The money from the paying customers would in turn pay for the bowl for customers who cannot afford it.




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